The research center will involve faculty and leaders in areas such as computer science, education, media and entertainment.
The Center will be led by co-directors Holly Willis, a professor and chair of the media arts and practice divisions at the USC School of Cinematic Arts; and Bill Swartout, a computer science research professor at the USC Viterbi School of Engineering and CTO for USC Viterbi’s Institute for Creative Technologies.
It will involve faculty and individuals from five USC schools including the Annenberg School for Communication and Journalism, Rossier School of Education, Iovine and Young Academy and the School of Cinematic Arts and Viterbi School of Engineering. Participation is also expected from individuals from other sectors and professions including media and education.
SAG-AFTRA recently hosted a series of panels, on topics ranging from Deepfakes to content creation, during January’s CES show. “The genie is out of the bottle, and we’re not going back,” said Ishwar K. Puri, senior vp, research and innovation at USC. “Our students are going to use this technology, and we need to teach them how to use it responsibly. We want to harness the power of AI for the public good.”
Puri anticipates that USC researchers involved with the center may also tap AI technologies to solve problems in drug discovery and develop new diagnostic techniques. “We have a duty to develop solutions that are ethical and that benefit society as a whole,” he said.
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