As the threat of a TikTok ban looms, some U.S. TikTok users are flocking to Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S. The self-described “TikTok refugees” landed on Xiaohongshu as an alternative to TikTok.
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Xiaohongshu, which in English means “Little Red Book” is a Chinese social media app that combines e-commerce, short video and posting functions. “I like your makeup,” a Xiaohongshu user from Beijing comments one of her posts, and Garman thanks them in a reply. A user from the southwestern province of Sichuan commented “I am your Chinese spy … please surrender your personal information or the photographs of your cat .”
An American user with the handle Definitelynotchippy made a video addressed to the Chinese users of Xiaohongshu, explaining why Americans are downloading the app. Chinese users on Xiaohongshu have so far welcomed American users, with some offering to teach them Chinese. Others have offered tips on navigating the Chinese internet, warning the new users not to mention or discuss anything considered politically sensitive as they may get censored. In some cases, Chinese students have asked the Americans for help with their English homework.
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