UTA Ventures, Bertelsmann Among Investors in $10M Funding Round for Analytics Firm Antenna Data

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UTA Ventures, Bertelsmann Among Investors in $10M Funding Round for Analytics Firm Antenna Data
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Antenna tracks subscriptions and streaming for marketers and media companies.

“The rise of the Subscription Economy is one of the most important impacts of the digital transformation,” said Jonathan Carson, co-founder and CEO of Antenna, in a statement announcing the Series A round. “Across video, audio, gaming, health and wellness, education, apparel and more, we are seeing a rise of exciting new consumer brands who use the direct-to-consumer model to build long-term allegiances with their customers.

Antenna has become a critical partner to marketers and to streaming companies eager to figure out just how successful streaming content is in driving subscriptions or other consumer products. UTA

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