College athletes have been able to cash in on their name, image and likeness, commonly...
“I think athletes will start to go where they will get the most NIL deals, but not to the best school for them,” he said.Smithson Valley High School’s football fields, ‘cowboy culture’ make an impression on Polish exchange studentLeo Lara, a former guard on Texas A&M University-Commerce’s basketball team, landed a deal with clothing company Archetype Athletics to promote its clothing.
One day he got a message on Instagram from Archetype’s owner, pitching him on becoming the first basketball player to represent the brand. A photo shoot soon followed, showcasing Lara wearing workout shirts and shorts.
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