Rich lister Jack Cowin-backed v2food is tipping more consumers will make the switch to plant-based meat as it sets its sights on the Chinese market | carawaters
Billionaire Jack Cowin-backed v2food is tipping more consumers will make the switch to plant-based meat after raising $US55 million in funding, as it looks to start shipping its product into China.
"We know that is a very different market out there and there's a lot of opportunities and pitfalls for Australian companies entering into the market," he said. "We've got investors who are China-based, they've been in this space before they understand how the market works." Other investors in v2food include Singapore-based private equity firm ABC World Asia, Hong Kong-based venture fund Horizons Ventures, Singaporean state-owned investor Temasek and the CSIRO's venture capital arm Main Sequence Ventures.
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