Turn down your brightness: The brand is going all-in on this eye-searing hue:
Valentino will host a series of Pink PP Club nights, for example, that "celebrate the collection in a bold party setting." It'll wrap the façade of its Rue St. Honoré store in Paris in the color, and have Pink PP buses and phone booths all over London. There will also be events at department stores in major cities including Antonia in Milan, Selfridges in London, Saks Fifth Avenue and Hypebeast in New York.
A Valentino spokesperson shared that its forthcoming activations would "[engage] our community in an organic and inclusive way and reach new audiences." Increasingly, we're seeing luxury brands invest in experiential activations both inside and outside the confines of retail — in the hopes of engaging existing and new customers.
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