Ahead of Know Beauty's latest launch, the founder talks skin care, her biggest “beauty culture shock,” and connecting with her heritage.
because it was her first trip to the country. But Hudgens says that, until a family member passed away in 2019, her mom hadn’t gone back to the Philippines since moving to the United States — and Hudgens didn’t want to visit without her. “It just never got to happen until recently,” she says, noting that she was vacationing in Italy during her mom’s previous trip.
Hudgens was also raised “super, super American” and she says that her mom didn't really speak a lot of her native language of Tagalog at home. “Yes, I had rice with every meal, but I didn't necessarily feel like I was super separated from the other kids in school, just because my upbringing was so extremely American,” she says.
When you’re Filipino-American or mixed, it’s common to struggle with identity, especially if other people assume you’re from a different ethnic background. Growing up, I was always mistaken for Latina or Japanese, and I wondered if Hudgens experienced something similar. “Obviously, I became famous for,” she says, putting air quotes around famous. “And my character is Gabriella Montez, so everyone automatically assumed that I was Latina, and most people still do.
Hudgens has also run into instances of having to fit into another person’s, or culture’s, beauty standards, as someone of mixed-Filipino background. Hudgens says she experienced “beauty culture shock” when she visited another Asian country and used a local makeup artist who made her naturally tan skin look much lighter than it actually was. “I looked in the mirror and I was like, ‘Ohhh!’” she recalls. “They were about porcelain skin, which is definitely a choice — not necessarily my choice.
When both Hudgens and I were growing up, we didn’t have many fellow Filipinas to look up to in pop culture. So, we discuss how exciting it was to see Lea Salonga do singing voices for the Disney princess Jasmine and Mulan. Now, there is, thankfully more representation, including fellowalum Olivia Rodrigo, who Hudgens calls her “mini-me.” Being able to represent Filipinos in both the beauty and entertainment industries is something that Hudgens is grateful for.
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