Velocity Frequent Flyer boss Nick Rohrlach says confidence has returned to the loyalty play after Virgin Australia’s near-death.
says confidence has returned to the loyalty player after Virgin Australia’s near-death, with membership surging to 10.7 million people in the last nine months, as he flagged more airline partnerships were coming to the program as borders reopen.
“But also going forward now, we’ve seen that since travel resumed, a lot of people who were less active over the last couple of years have come back, so I think that shows confidence that the Velocity point is still worth something.” Mr Rohrlach – a former Qantas executive whose appointment to the top job at Velocity was the subject of court challenges in Australia and Singapore from the national carrier – did not put the recent influx of members down to“We don’t specifically track exactly why they’re coming back,” he said. “But I think the news that has come out of Virgin around new destinations, lower fares and our service is resonating generally.
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