Velon launches “cycling’s first fan universe” – and yes, it involves cryptocurrency The “game-changing” Road Code platform will feature “digital collectibles, in-game assets, and team access tokens”, along with a new rider ranking system cycling
Developed in partnership with the ten Velon teams, which include the Ineos Grenadiers, Jumbo-Visma, Soudal-Quick Step, and UAE-Team Emirates, Road Code – in a similar fashion to the much-maligned Bike Club NFT project – aims to provide an alternative for cycling fans to today’s mainstream, centralised social media channels.
Indeed, Road Code, along with providing a “single community” for fans, teams, and riders, will also offer its users “ownership via the representation of in-game assets, digital collectibles and team access tokens, all stored securely in a personal digital vault”.Also on the menu will be “all access content”, with Velon’s familiar on-bike footage and live data set to be integrated into Road Code.
Velon claims that a new Strava-like system will eventually emerge which will detail team and rider rankings in the classics and grand tours, as well as on specific climbs and sprints, which the company says will “in time” allow amateurs to “make direct comparisons between their performances and the elite”. The new ranking system will also provide the basis for a free-to-play fantasy cycling game, which includes “premium features like team customisation and digital collectibles”.
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