VH1 Breaks From MTV and Joins BET Media Group in CEO Bob Bakish’s Latest Paramount Shuffle

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VH1 Breaks From MTV and Joins BET Media Group in CEO Bob Bakish’s Latest Paramount Shuffle
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Paramount is moving oversight of VH1 over to the BET Media Group. That means the network behind the “RuPaul’s Drag Race” and “Love and Hip Hop” franchises, among other…

of David Nevins. Also as part of that transition, BET now reports to George Cheeks, the president and CEO of CBS.As we take further steps to accelerate the transformation of our business and maximize the full strength of Paramount, I’m excited to share that VH1 will move into the BET Media Group, which includes BET, BET+, BET Studios and BET Digital.

This strategic alignment will ensure that VH1 − a leader in multi-cultural programming and the second largest U.S. cable network for Black viewership − is best positioned for future success as a key part of the powerful BET ecosystem under the leadership of Scott Mills. Scott and his team continue to drive the evolution and growth of BET by building an interconnected set of leading platforms – linear, streaming, digital and studios – centered around the Black Community, Black Culture and Content.

I’d also like to recognize the MTV Entertainment Studios team under the leadership of Chris McCarthy and Nina L. Diaz, who, for the past five years, have rebuilt the VH1 brand and produced powerful hit franchises from “Black Ink Crew” and “Love & Hip Hop” to “RuPaul’s Drag Race.” Their work has helped VH1 score nearly 40 Emmy Awards while establishing it as an industry champion in driving diversity both in front of the camera and behind the screens.

We are working through the details of that transition now and will share updates as we have them. In the meantime, as we look forward to this successful next chapter of VH1, please join me in congratulating Scott and the BET organization, and thanking Chris and the MTV Entertainment team for their ongoing contributions.

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