Victoria’s Secret makes their adaptive fashion debut on the runway during NYFW.
Victoria’s Secret made its adaptive fashion debut at the Runway of Dreams show during New York Fashion Week. The Victoria’s Secret team had first come to a Runway of Dreams show two years ago to check out what was happening, and six months later they began a partnership with Mindy Scheier, founder of its foundation. For Scheier, it was an extraordinary process. “Victoria’s Secret is such a global brand.
Lydia Smith, Victoria’s Secret’s chief diversity officer, described the intensive process the team went through with focus groups to perfect the products before showing them on the runway. “When we were working with women with disabilities to get feedback on the bra, we learned that something that is so important to this community is the fabric,” Smith said. “A lot of bras are itchy, uncomfortable, have wiring, and it really hits different places on their bodies.
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