The new Victoria's Secret campaign is meant to respond to the MeToo movement, with copy like “by her, for her”
Photo: Bob Levey/Getty Images for Victoria’s Secret Victoria’s Secret, the women’s lingerie brand primarily known for selling male fantasies to men through the intermediary of female bodies, continues to evolve its messaging toward something hopefully less sexist.
Victoria’s Secret’s new Lingerie CEO, John Mehas, said at the meeting that he’d been tinkering with the brand’s next chapter in marketing for a few weeks. The new campaign is meant to respond to the #MeToo movement, with copy like “by her, for her.”
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