The show will seek to celebrate the goal of Victoria’s Secret to uplift and champion women on a global scale.
“The Tour” is a successor to Victoria’s Secret’s iconic runway shows featuring its famous Angels, the last of which aired in December 2018 on CBS. Those shows, and Victoria’s Secret overall, subsequently came under fire during the #MeToo movement for its glorification of a certain ideal version of feminine beauty and its product offerings that were not size inclusive.
“We are delighted to continue to expand our relationship with Amazon,” said Greg Unis, brand president of Victoria’s Secret and Pink. “This collaboration creates an unparalleled viewing experience, bringing the magic of ‘The Tour’ directly to audiences far and wide. Through this collaboration, we are reinforcing our commitment to delivering captivating content that celebrates our heritage and resonates with our customers.
“At Amazon Fashion, we’re always inventing new ways to inspire our customers through unique shopping experiences,” said Muge Erdirik Dogan, president of Amazon Fashion. “After expanding our wide selection of Victoria’s Secret lingerie and apparel earlier this summer, we’re thrilled that customers will also be able to shop the film-inspired collection this fall.”
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