Victory for Treasury Wines in Chinese court over alleged copycat brand | MsEmmaK
Treasury Wine Estates has secured a win in China’s highest court against a company it alleges is a copycat operator that has been exploiting the ASX-listed winemaker’s Penfolds brand.
Penfolds is the jewel in the crown for Treasury Wine Estates, which is doing better than expected in the June half.On Wednesday, Treasury confirmed it had a landmark win against Rush Rich in the Supreme People’s Court of China, which found Rush Rich’s registration of Chinese characters for its brand that sound similar to Penfolds was not valid.
Penfolds managing director Tom King thanked Chinese authorities for their commitment to protecting the integrity of the company’s brand. Penfolds has brought a number cases against Rush Rich since 2016, and won them all, including a Federal Court action over infringement of its brand.
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