Uber’s about to stick video ads in its cars, apps, and anywhere else it can
on Thursday, full-length video ads — which will play on the main Uber app while users wait for their taxi to arrive — will begin rolling out to users in the US “over the coming weeks.” Uber hopes to entice advertisers with what it knows about its users.
“We have two minutes of your attention. We know where you are, we know where you are going to, we know what you have eaten,” said Uber ad exec Mark Grether to. “We can use all of that to then basically target a video ad towards you.” Two minutes is roughly how long Uber estimates an average customer looks at the Uber app on a typical 15-minute long journey.
Uber will install tablets into vehicles on a city-by-city basis, and plans to roll out video ads into other markets like the UK, France, and Australia later this year. The video ads will be muted by default on all devices except in-car tablets and will run for up to 90 seconds. Uber hasn’t mentioned if users will be able to skip the ads.
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