Universal Pictures bet on a day-and-date release on the weekend before Halloween, sending it to 3,675 theaters in the U.S. and Canada, while also making it available for Peacock subscribers, the subscription streaming service owned by NBCUniversal.
The movie also opened in 64 markets internationally, where it’s expected to gross $52.6 million, giving the film a $130.6 million global launch – the biggest of any horror released this year.
Blumhouse, the company behind “Paranormal Activity,” “Get Out” and recent horror hits like “M3GAN” and “The Black Phone,” produced “Five Nights at Freddy’s,” which was directed by Emma Tammi and stars Josh Hutcherson, Mary Stuart Masterson and Matthew Lillard. The popular video game series, in which a security guard has to fend off murderous animatronic characters at a run down family pizza restaurant, Freddy Fazbear’s Pizza, was created by Scott Cawthon and first released in 2014.
And it paid off: “Five Nights at Freddy’s” is his company’s biggest opening of all time, surpassing “Halloween’s” domestic and global debut. It’s also Blumhouse’s 19th No. 1 debut, which Orr noted is an “amazing accomplishment.” “It’s a very young demographic,” said Paul Dergarabedian, the senior media analyst for Comscore. “It won’t be lost on any of the other studios or video game manufacturers. This door has been kicked wide open.”“In some cases streaming can be additive and complimentary to theatrical,” Dergarabedian said. “Clearly audiences wanted that communal experience.
Angel Studios’ “After Death,” a Christian documentary film about people who have had near death experiences, opened in fourth place to $5.1 million from 2,645 locations.
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