Households cut back on streaming services in their droves as the cost of living rose sharply.
People cut back on video streaming services in their droves last year as the cost of living rose sharply.
Demand had picked up again at Christmas, Kantar said, but people were "quickly looking to cut back again". "Brits' love of streaming remains as strong as ever, but the effect of high inflation meant consumers were forced to make difficult choices to balance their finances," said Dominic Sunnebo, Kantar's global director of entertainment on demand.
Kantar said the UK streaming market returned to growth in the last three months of the year, with new subscriptions up by 300,000 compared with the previous quarter.But Kantar said it reflected "short-term" demand in the run-up to Christmas, and more than one in 10 consumers planned to cancel one or more subscriptions in the first three months of this year.between April and July worldwide after it put up prices.
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