New VIP+ Analysis: WWE may face competition from rival promotion AEW, especially in the key 18-49 demo.
It should be noted that the 18-49 demo for"Dynamite" did fall in the week of Oct. 4, with stiff competition from the MLB Wild Card Game on TBS . Whether this becomes a trend remains to be seen, but the recent success of"Dynamite" in matching"Raw" in the key demo isn't to be dismissed.indicates that WWE shows had the greatest overall viewership in the past month.
VIP+’s exclusive analysis among fans of both promotions shows that each promotion has its own strengths. WWE is better suited for kids and is considered to have better storytelling, whilst Khan’s AEW is perceived to have better TV matches, audience reactions and just shades being thought of as most exciting.
The important thing to remember from a network perspective is that wrestling still brings in a strong live audience — in modern TV terms, at least — and with this come advertisers. Before Tony Khan launched AEW on TNT, USA and Fox were the only destinations for advertisers looking to reach the wrestling audience, and TNT now challenges this.
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