Chicago was known as the “city of losers” in 1976, not by outsiders but by ourselves. But the next 25 years would bring massive changes, writes Paul Sullivan.
Workers high atop the new Comiskey Park look far down on the old one on July 10, 1990.
They never made it back, despite highly ranked teams, and moving to the Rosemont Horizon in 1980 removed the narrative of the lovable little school under the “L” tracks. “From dawn to dusk the Bears were involved in perhaps the most unbelievable day in their 60-year history,” Pierson wrote., and the ‘85 Bears not only won the Super Bowl and brought Chicago its first championship since 1963, but also changed the way athletes marketed themselves with their “Super Bowl Shuffle” video.
In spite of new management, nothing changed immediately. Cubs gotta Cub. Early in the 1983 season, manager Lee Elia unleashed a profanity-laden tirade against Cubs fans, calling them the “dumb 15 percent that come out to day baseball the other 85 percent are earning a living.” Radio reporter, and every year Cubs fans relive the memory of the rant heard around the world.
The bullies blew a 2-0 lead in the best-of-five series, an epic collapse that somehow trumped the misery of 1969. During the ‘98 playoff race, Cubs radio analyst Ron Santo made one of the most famous calls in franchise history, shouting “Oh, noooooo!” after a dropped fly ball by outfielder Brant Brown led to a ninth-inning loss in Milwaukee.“It was the kind of despair you’d associate with someone losing a member of their family,”. “His call will live on in Cubs lore — in infamy, you could say, because it was such a tough loss.
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