| Vivek Ramaswamy won the online attention contest in the GOP debate

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| Vivek Ramaswamy won the online attention contest in the GOP debate
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Well, except for Donald Trump.

provides a minute-by-minute look at what people are hoping to learn more about. That allows us to compare interest in Ramaswamy with, say, Florida Gov. Ron DeSantis or former New Jersey governor Chris Christie.What it shows is a number of spikes as comments from candidates spurred viewers to go to Google for more information.

Notice that while DeSantis had the biggest spike, the level of interest for Ramaswamy was consistently above the baseline — and above the Florida governor. On average, search interest in Ramaswamy landed at 23 over the course of the two hours, measured on a scale of 0 to 100 . The average for DeSantis over the two hours was just over 9 out of 100, slightly higher than the average for former South Carolina governor Nikki Haley.

Trump, of course, didn’t participate in the debate. But he was still the focus of a lot of attention. Over those same two hours, minute by minute he averaged 28 out of 100, exceeding Ramaswamy’s average and, in 83 of the 120 minutes, exceeding interest in Ramaswamy. Of course, online attention is not always good. Ramaswamy, who’s been surging in the polls, might have drawn the spotlight to himself more than was useful. It’s possible that the attention was, in part, negative.

If the precedent set by Trump is any indicator, though, it very well could work to Ramaswamy’s advantage.

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