Guardian Australia analysis shows yes and no campaign advertising is focused more on SA, Tasmania and WA, and less on east coast states
Other sources said launching the campaign in Adelaide was to build further momentum in that state with undecided voters, with some in the yes camp believing many people in SA had not engaged with the referendum yet.Guardian Australia analysis of Facebook ad spending by prominent pages supporting the yes and no campaigns show that, adjusted for population, both groups are heavily focusing on Tasmania, SA and WA.
The no campaign started separating its spending out by state far earlier, and skewed its Facebook ad money dramatically toward SA, WA, Queensland and Tasmania. On a population-adjusted basis, the no campaign has paid little attention to NSW and Victoria for the entire campaign. In June, the no campaign had a heavy focus on WA and SA, but those numbers have since dipped. Instead, Tasmania is now the no campaign’s focus and on a population basis it is easily its major target. Spending per person in Queensland is further back, followed by NSW and Victoria.
At a press conference in Adelaide, the environment minister, Tanya Plibersek, said SA would be “absolutely vital” in the campaign. The deputy premier, Susan Close, said she had confidence SA would back the result, but said it would be a key battleground.
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