Volkswagen names a new CEO to run its electric truck and SUV spinoff Scout

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Volkswagen names a new CEO to run its electric truck and SUV spinoff Scout
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Scout could take on electric Jeeps, F-150s, and Hummers.

, pushed for VW to start a new electric truck line after seeing a fully restored vintage Scout: “the rights to the brand were just sitting there,” Keogh said.

VW acquired the Scout brand through a 2020 merger of its commercial trucking company Traton with Navistar, which. In May, it was reported that VW Group is willing to pump $1 billion into the new Scout brand and set goals to sell a quarter million electric off-roaders under the name annually starting in 2026.

New Scout CEO and former head of Volkswagen Group America, Scott Keogh, stands in front of a classic International Harvester Scout vehicle., Volkswagen’s management board in Chattanooga, Tennessee, placed all VW North American responsibilities on current South American VW head Pablo Di Si. “It’s time now to concentrate more on the US market and the US customer, and one piece of the puzzle, for sure, is Scout,” Volkswagen Group CEO Herbert Diess tellsin an interview.

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