Volvo Cars launches EX30 electric SUV with focus on affordability

Sweden-based Volvo Cars released its EX30 dual battery SUV with a starting price of roughly $38,500, competing with Tesla for more affordable car models.

The EX30, launched in Milan, is the smallest SUV to date from the Sweden-based manufacturer and follows the unveiling of the larger electric EX90 in November.

Volvo Cars' CEO Jim Rowan has said the group didn't need to follow Tesla on EV price cuts as market demand was healthy. "Customers get a premium fully electric SUV for a similar price to combustion engine-powered equivalents," it said.The model, already available to order in some markets including Europe, is offered with two battery types.

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