Tories found to have problems with relatability, and few voters can identify party leadership candidates
Conservative politicians have started to be seen as “weird”, and few members of the public – even including the party’s own voters – are able to identify the Tory leadership candidates, research suggests.
The research by More in Common said the party struggled with relatability, particularly in Liberal Democrat areas, by focusing on topics “which excite the base, or the highly politically engaged” but were distant from ordinary people’s lives. The focus groups took place in July and August in constituencies including Surrey Heath, South Basildon and East Thurrock, Rother Valley, Henley and Great Yarmouth.Our morning email breaks down the key stories of the day, telling you what’s happening and why it mattersThe research also included polling of the general public that found that Patel, a former home secretary, was the only candidate more than half of people could correctly identify from a photo.
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