VW Group's own in-car app store offers TikTok, karaoke — via drivingdotca VW NewVehicles LuxuryVehicles TikTok karaoke
“Our new store for digital apps is the first major milestone in CARIAD’s year of delivery. It is the result of a great collaboration between Audi, CARIAD, and HARMAN,” says CARIAD CEO Dirk Hilgenberg. “We will take the in-car experience to the next level — by integrating the digital world of the Volkswagen Group’s customers seamlessly into the car. Our Group application store already allows a first glimpse on a completely new infotainment stack: The store will be part of the ‘One.
We could write tomes of words on how we feel about these types of attention-diverting products being integrated into the dashboards of modern cars, but we fear crashing the Postmedia servers with the volume of characters being generated by our keyboards whist doing so. Suffice it to say we know the value of certain tech in vehicles to help keep us from turning turtle on slippery roads, though the proposition of karaoke and TikTok videos raises the spectre of distracted driving.
A staff member cleans the logo of a SUV VW Touareg on display ahead of the annual general meeting of German carmaker Volkswagen, in Berlin on May 3, 2018.Bean-counters are surely salivating at the thought of income streams from this app store, since there is the opportunity for lucrative monthly recurring revenue with little overhead.
Caraid, the arm of VW responsible for this app store, describes its mission as one which transforms cars into “software-defined vehicles,” and that seeks to turn “the Volkswagen Group into a software-driven mobility provider.” Established in 2020 and based in Germany, the company currently employs over 6,000 developers, engineers, and designers at locations around the globe.
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