With tourism arrivals increasing and forward bookings above pre-pandemic levels, Tourism WA will launch a $4.4 million recruitment campaign aimed at hospitality workers from the eastern states and New Zealand.
abc.net.au/news/wa-plan-to-lure-hospitality-workers/101358426Tourism WA will next week launch a $4.4-million campaign aimed at luring workers from the eastern states and New Zealand to fill a shortfall of about 15,000 hospitality jobs in Western Australia.They will also start a $3.9m campaign to train more local hospitality workers
"This will be a promotional campaign which will run in the east coast and in New Zealand to encourage people there to really consider Western Australia as a place that they can come to really get a great experience in a terrific part of the world," he said. Over two years, the funding will go partly towards short-term intensive training courses for baristas, bar staff and other hospitality workers."The jobs that are on offer are part-time, which work really well alongside the studying that students are expected to do," said StudyPerth CEO Derryn Belford.
"I can't verify the $2 million number that was mentioned in The West [newspaper] this morning, but I want to assure everyone that everything that was done in relation to that campaign is an asset of Tourism WA," he said. Mr Cook said when it became clear COVID-19 disruptions to the tourism industry would last for longer, the initial campaign was shelved but content from it was repurposed.
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