Walmart's head of fashion Denise Incandela talks about changing discounter's staid image in fashion

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Walmart's head of fashion Denise Incandela talks about changing discounter's staid image in fashion
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Walmart, the nation’s largest retailer, has been long known for its basic socks, T-shirts and pull-on pants.

The Associated Press recently interviewed Incandela, whose resume includes executive positions at Saks Fifth Avenue and Ralph Lauren, about her vision. Her answers have been edited for length and clarity.A. For me, to be able to operate at this scale and impact so much of the country and to be able to bring it to this level that makes everybody feel beautiful at extraordinary price points and an extraordinary value felt like an opportunity of a lifetime.A. We’re not looking to be fancy.

And now we’ve got anywhere from 25 to 50 stores that we test assortments when we’re making changes.A. The scale of Walmart enables us to bring a level of quality and fabrication that’s hard to match in the industry. I think 90% of the country is within 10 minutes of driving to our 4,000 stores. And then we’re a grocery store. There is an extraordinary benefit to working for a store that sells the groceries that we do because of the traffic that comes into our store is unprecedented.

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