Walmart is planning to bring third-party ads to its self-checkout machines—a change that some customers are already criticizing .
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Walmart appears to be prepared for pushback, however. Many retailers are working to grow their ad revenue, but this big-box retailer has largely been focused on selling online ads up until now, CNBC reported.
For instance, a customer may buy a sound bar after learning about it on a TV advertisement when walking through the electronic department, or they might decide to grab a jar of salsa after seeing a video about it near the aisle of their favorite bag of chips, according to Mayward. "It's a complimentary advertising moment," he said."It's helping you make connections between two different products and decide that you maybe need that second thing."
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