Want to make a living as an influencer? Be male, Millennial, and on TikTok | anthonysegeart
The creator economy may be largely in the virtual world, but the money is very real: Australian influencers are raking in more than $50,000 a year for sponsored posts and monetised content, often on top of other income sources.
The disparity across genders and generations is reflective of the makeup of creator economy in Australia, said Taryn Williams, founder and chief executive of marketing group The Influencers Agency. Despite TikTok being an unnatural platform for graphic design, Ulm has joined the platform to further his reach. It’s a well-advised move: TikTok creators earned more than any other platform .
“A lot of brands don’t want to pay,” said Mary, who advertises activewear, supplements and meal kits to her 25,000 followers, while working full-time in customer service. “iOS privacy changes meant that some online advertisers, Facebook particularly, were not as effective as they were previously,” she said.
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