Warby Parker, the online glasses retailer, is paying homage to its beloved mascot in its newest New York City brick-and-mortar location.
On Feb. 25, the popular eyewear brand is opening its new 80th & Columbus store. Located at 424 Columbus Ave., this Warby Parker location will be known as the Warby Parker Museum of the Blue-Footed Booby.
You might be thinking, how does the blue-footed booby represent an eyewear brand? The marine bird was the model for Warby Parker’s color scheme of blue and grey, and the brand’s storefronts have embraced the color palette from the inside out. The new store is located right across from the American Museum of Natural History, allowing it to really lean into the museum motif. The store will feature its own exhibition inside with custom art by New York-based artists Maira Kalman, Julia Rothman, Nate Padavick, and Or Gotham, as well as three-dimensional blue-footed booby figures, and wall text.
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