Warned of ‘massive’ climate-led extinction, a US energy firm funded crisis denial ads

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Warned of ‘massive’ climate-led extinction, a US energy firm funded crisis denial ads
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Southern Company spent $62.1m over the years to deny the impact of fossil fuel combustion on climate crisis

n 1980, a report circulated to a division of one of the biggest coal-burning utilities in the US warned that “fossil fuel combustion” was rapidly warming the atmosphere and could cause a “massive extinction of plant and animal species” along with a “5 to 6-meter rise in sea level” across the world.fretted

Not only did Southern Company fail to adjust its business model towards cleaner energy sources, it began paying for print advertisements saying climate change was not real.

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