Warner Bros. Discovery has chosen 'Max' as the likely new name of the streaming service that will combine HBO Max and Discovery+ in spring
Lawyers are vetting the name executives have chosen for the service, "Max," sources said.In this articleIn this photo illustration, the Warner Bros. Discovery logo is displayed on a smartphone screen and in the background, the HBO Max and Discovery Plus logos.executives are close to formalizing a new name and platform for its soon-to-be launched streaming service that will combine the preexisting HBO Max and Discovery+ services.
The app itself will share similarities with Disney+'s platform, with Warner Bros. Discovery's brands as individual tiles, the people said. HBO, Discovery, DC Comics and Warner Bros. will be among the landing hubs on the platform, the people added.reported last year WarnerMedia executives Zaslav noted recent changes already being rolled out on HBO Max that reflects that work, including the addition of Discovery content.
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