Would Bud Light do it all over again? Anheuser-Busch's US CEO wouldn't directly answer whether he thought the promo with a transgender influencer was a 'mistake.'
, and predicted some consumers will swear off Bud Light"for the foreseeable future."
Anheuser-Busch is now spending nearly three times more on Bud Light advertising, Whitworth told CBS Wednesday. Part of that money has gone to Anheuser-Busch's new , which features the slogan"That's who we are" and features the people behind the beer, from farmers to delivery drivers. Whitworth said that the company has started sending financial support to wholesalers. Whitworth didn't directly answer the question, but said that Bud Light has supported LGBTQ+ organizations over the last 25 years — and that the brand will continue to do so.
"We'll continue to support the communities and organizations that we've supported for decades," Whitworth told CBS."But as we move forward, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them, making sure that we do right by our employees, take care and support our partners, and ultimately make an impact in the communities that we serve.
A spokesperson for Anheuser-Busch did not immediately respond to Insider's request for comment ahead of publication.Subscribe to push notifications
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