Was J Cole’s move from hip-hop to pro basketball a mere marketing stunt?

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Was J Cole’s move from hip-hop to pro basketball a mere marketing stunt?
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The 37-year-old rapper didn’t make the cut as a college player. So why has he played for two professional teams?

that it seemed like rapping or playing basketball were the only two ways to make it out of America’s inner cities. And yet, even with hip hop’s well-established relationship with basketball, there’s probably never been anyone who better personifies the connection than J Cole.Basketball has been a big part of Cole’s life since childhood. In, he said, “I was always in love with basketball as a kid, but I thought I was way better than I really was.

It’s reasonable to conclude that Cole’s career in the CEBL was established primarily for non-basketball reasons. The situation offered Cole a chance to live out his dream of playing professional basketball as a sort of midlife vanity project. Cole’s presence, not so coincidentally, would allow the CEBL the kind of media attention it wouldn’t have received otherwise, equivalent to millions of dollars in advertising.

This is, of course, what a marketing director is supposed to say. Bluntly, Cole is a 37-year-old musician who was a good, but not great, high school player. The data doesn’t provide much supporting evidence for his basketball skills either. For example, Cole is one of only two players on the Shooting Stars who didn’t play college basketball . Additionally, the CEBL skews young and Cole is much older than most other players on the team.

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