'We're not going to make money on this, but it's a beautiful moment.'
, the liquid inside of a Fabrican bottle contains cotton or synthetic fibers. Those materials are suspended in a polymer solution, which evaporates upon contact with the skin., "allowing individual touches to be added to manufactured garments... chic clothing could incorporate fragrances, active constituents, or conductive materials to interface with information technology."
In other words, Fabrican's creators envision a world where their solution can become a sprayable clothing cocktail — mix in your favorite perfume or unidentified tech-interfacing conductor, and you have what may one day be the bespoke 'fit of the future.SEO City But this is Fabrican's vision, not Coperni's — the dress, as they admit themselves, won't actually be sold.
"It's our duty as designers to try new things and show a possible future," Coperni's creative director, Sébastien Meyer, toldThat's a lovely sentiment, but even though the brand won't be selling the Fabrican dress, itdominated the post-PFW SEO circuit, which will likely generate more sales than one dress ever could. And sure, that could be great for Fabrican, should they ever make it to market in a meaningful way.
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