The favourite timepiece of rappers, Jacob & Co, is coming to a store near you, with products ranging between $35,000 and a thousand times that.
is a brand known for its brash approach to timepieces that retail between $35,000 and a thousand times that – not that you’ve been able to buy one over the counter here. This is set to change; a new importer, MADIt’s a reflection of the buoyant local market for watches. Demand in our region is now growing at double the rate of Asia, not to mention the waiting lists that have mushroomed for models from.
You can put this down to the brand’s move from unabashed glitz to beguiling complications such as the Astronomia Tourbillon, a world-first with a four-arm movement, each arm carrying a novel complication. “We have been very surprised at the amount of interest here, instant interest and for what we call the pinnacle pieces – the really high complication, high jewellery, exceptional pieces.”He expects the only issue will be supply, thanks to current demand in New York, the UAE and Europe. “There are certain lines that we know will be hard for us to get.”
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