From Nalgene to now, carrying a trendy water bottle remains the easiest way for teen girls to appear cool, but not try-hard
To those of us older than 19, the VSCO girl probably feels familiar. Gen Z didn’t invent scrunchies, wearing big t-shirts over short shorts, or reminding you to stop using straws to “save the turtles.” Besides, teens have always loved a status symbol, only now Juicy Couture has morphed into Brandy Melville, and Lip Smackers has been replaced by Glossier.
Most teen girls who had one dangling from their backpack weren’t trekking on the regular. The mainstream popularity came from a confluence of trends, says Galiana, from the popularity of drinking on the go , to the cultural pressure to stay hydrated, to the rise of “athleisure.” “That’s when we went from being a camping/hiking/rock climbing product to more of an everyday bottle,” he said.
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