We can build immortal celebrities from ChatGPT and their existing back catalogs | Engadget

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We can build immortal celebrities from ChatGPT and their existing back catalogs | Engadget
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We can build immortal celebrities from ChatGPT and their existing back catalogs

“The narratives that we return to, “ King said, “can become comforts for making sense of that inevitable part of the human experience: our finiteness.” But what if our cultural heroes didn’t die? At least not entirely? What if, even after Tom Hanks shuffles off this mortal coil, his likeness and personality were digitally preserved in perpetuity? We’re already sending long-dead recording artists like Roy Orbison, Tupac Shakur and Whitney Houston back out on tour as holographic performers.

Cheating death has been an aspirational goal of humanity since prehistory. The themes of resurrection, youthful preservation and outright immortality are common tropes throughout our collective imagination — notions that have founded religions, instigated wars, and launched billion dollar beauty and skin care empires.

Technological advances since the Middle Ages have, thankfully, by and large eliminated the need to carry desiccated bits of your heroes in a coat pocket. Today, fans can connect with their favorite celebrities — whether still alive or long-since passed — through the star’s available catalog of work. For example, you can watch Robin Williams’ movies, stand up specials,, and read his books arguably more easily now than when he was alive.

At this point, it doesn’t really matter how long a beloved celebrity has been gone — so long as sufficiently large archives of their work remain, digital avatars can be constructed in their stead using today’s projection technologies, generative AI systems, and deepfake audio/video. Take the recent fad of deceased singers and entertainers “going back out on tour” as holographic projections of themselves for example.

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