Boxed is giving brands and retailers analytics, data and guaranteed ROI on the platform, said founder and CEO Chieh Huang.
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"We like to be the friend, rather than the enemy for the industry," Huang said at Groceryshop, a conference for CPG brands, grocers, mass retailers, and startups. New York-based wholesale retailer Boxed is taking the opposite approach as it tries to take on the juggernaut, cozying up to big brands and retailers by giving them reams of data, founder and CEO Chieh Huang said.
Boxed is giving brands and retailers analytics, data and guaranteed ROI on the platform, showing retailers the visual path of purchase data, giving them demographic data, and showing them how certain kinds of placements or lifestyle shots lead to more ROI in real-time., Smartwater Antioxidant and Smartwater Alkaline, exclusively on Boxed earlier this year. PepsiCo.'s Quaker Oats ran an A/B test on the platform, leading it to create new e-commerce packs for its products.
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