The association with sex is something Richard Branson’s cruise line is trying to leave behind, though they won’t be letting children on board any time soon.
This month marks the 10-year anniversary of Richard Branson’s cruise line, Virgin Voyages. If it doesn’t feel like it’s been a decade since the company was founded, that’s because its first ship didn’t set sail, initially with “staycation” itineraries off the British coastline that required all passengers to be double-vaccinated against COVID. It certainly wasn’t an optimal time to debut; but in the three years since, the brand has certainly made a splash.
By the time Resilient Lady took to the waves in spring 2023, the sex kits were gone, and the “participatory” show– that is being heavily touted). So, are pineapples off the menu?For Virgin Voyages CEO Nirmal Saverimuttu, the association with sex is something the cruise line is trying to leave behind, and although Virgin Voyages definitely won’t be letting children on board any time soon, the package is becoming more “PG”.Funky interiors are a key element of the Virgin Voyages brand.
He adds: “As we have matured our marketing, we have tried to be more thoughtful. But Richard’s ethos is, ‘Sometimes things don’t work out and it’s OK’.” “There was definitely a higher percentage of LGBTQ+ people to other holidays I’ve had, which was great to see. I saw some guys naked in the Jacuzzi much later in the night but it didn’t get any juicier than that.”
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