Desis for Yes seeks to provide accurate information on the referendum to one of the country’s most influential voting blocs
“We have around 10 more conversations organised in the next month. We are going to where these communities are, to their community halls, their temples and their mosques.”Rego says he and Vyas realised “quite early on” that the campaigns wouldn’t be reaching his community. So they chose to act.wouldn’t reach our communities, particularly not in the language or platforms of our communities,” he said.
“And the number one reaction we get is, ‘what is this?’ and ‘tell me more’. There are just a lot of questions, and a pretty significant gap in knowledge about the significance and consequence of the vote.” Vyas adds that he believes the campaign in his community will be won or lost based on access to information.“When you speak to people who are undecided or even perhaps leaning towards no, the moment you’re able to explain that there is that sort of shared history in terms of the colonial past and those impacts [are] still being felt, a lot of people from south Asian backgrounds really resonate with [that] and can understand.
He says it means information needs to be on platforms that are “actively being engaged”, which for many migrant communities usually means ethnic media., a community platform that has been hosting discussions since 1994. While it has hosted conversations on the voice, Indian Link’s founder and co-editor, Pawan Luthra, says neither the yes or the no campaigns have contacted them.
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