The fashion retailer confirmed how to pronounce the name Curiously
Shein has had a huge rise in the fashion industry in the past few years and was the most popular brand of 2022 according to money.co.uk. But not all fashion fans know how to pronounce Shein.
One shopper on TikTok was criticised online for how she pronounced Shein in a video. But @katelynjensen19 got the last laugh after proving naysayers wrong - as she's right on the money with her pronunciation.Most people have always said 'sheen', but it's actually pronounced 'SHE-in' according to the brand. After a viral TikTok using the correct pronunciation, Katelyn posted a video with a screenshot from Shein's twitter confirming it.
She then displayed a Tweet exchange between the brand and a customer. As seen in the message she shared, someone went straight to the source to find out 'How do we pronounce Shein?' @SHEIN_Official replied: "Hi there! It's pronounced SHE- in."
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