The climate crisis and recent heatwaves has led to a surge in sales. But why are some of them so big?
, a Bristol-based nonprofit organisation that campaigns to prevent marine plastic pollution at source, has overseen the placement of 35,000 refillable water stations in stations, airports and beaches this year, an increase of 10,000 from 2019.
Founder Natalie Fee thinks the spike in huge refillable bottles has as much to do with the recession as the climate. “Despite an obvious dip during the pandemic [we have since seen] a huge increase in awareness over the heatwave – from a health and staying-hydrated perspective, [but also] from a cost of living one.” Fee says the large bottles “are a bit weird but I can see why it’s happening”.
In recent years, the status water bottle – stainless steel, BPA-free plastic or made from partially recycled materials and rendered in candy-colour hues – has become the go-to signifier of eco-credentials among young people. Keen to capitalise on the green pound, high-end brands followed suit –” remains one of the most popular reusable water repositories on the market.
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