Adam Taggert's financial advice YouTube channel Wealthion has exploded to a monthly viewership in the millions in under 2 years. He explains why he's had such quick success — and what's next for the brand.
plays a former prosecutor-turned primetime news anchor trying to restore substantive debate to a cable news industry that had begun to prioritize the outrageous and superficial in a bid to boost ratings.
"People are so hungry for nutritious financial content," he told Insider."If it comes to my nest egg, I don't want to be entertained."Taggart attributes the ascent of Wealthion to other underlying themes, too. One is his ability to dive deeper into the views and lines of reasoning of his guests, given that he's not bound by time like television programs are. But that's not necessarily what conventional wisdom would conclude.
But again, Taggart thinks his greatest strength is in providing a product that he believes viewers have a hard time finding elsewhere. While that includes in media, Taggart says it runs deeper than that. "I think people are really yearning back for a kind of Walter Cronkite-type era," Taggart said."Honestly, that's who I try to emulate."
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