This seductive sandbox attracts Washington lawyers and real-life rocket scientists to a safe space for virtual villainy
s the roar of revellers reverberates around a rowdy Reykjavik, you would be forgiven for thinking this was an average Friday night. Yet among the bearded Icelanders quietly sipping their Einstök is a different kind of drinker: multiplayer spaceship game EVE Online’s intergalactic elite. On one May weekend each year, this island becomes the playground of the world’s most devoted gaming community.
“I was at Disney for a long time – 16 years,” says Dunk Dinkle, the interim CEO of Brave Collective, an in-game group with more than 8,500 members. “Now, I’m at NBC, where I oversee technology for their marketing group.” For Dinkle, EVE Online slowly morphed from a hobby into a second job, in which he presides over his ever-growing intergalactic fleet. “If you’re a leader, the game never stops,” he says. “You wake up and there’s a whole new list of problems.
“A lot of those skills of being a corporate executive – going to events, conflict management, resource allocation, spreadsheets – you use in EVE,” he says. “In your professional life, it’s hard to feel those wins on a regular basis. If you’re a high achiever, you want that reward system. In television, it’s a never-ending treadmill. You always need another promo. In EVE I built this gigantic thing that not many people can. I feel a sense of accomplishment.
Rubal’s tenure as part of EVE’s in-game council has been controversial. Elected EVE players are privy to confidential changes to the game, which means council members know crucial details that can be leveraged to influence the market and make real-world money. It’s a goldmine for insider trading – a crime of which Rubal was accused.
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