Welcome to the Age of the Cage Match

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Welcome to the Age of the Cage Match
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For some powerful men, this is a season for peacocking. No longer content to embody the masculine ideals of financial, professional and political achievement, they want us to see the achievements of their bodies. Welcome to the age of the cage match:

American actress, singer-songwriter, and businesswomanRobert F. Kennedy Jr. speaks at a festival hosted by a libertarian group in Lancaster, N.H., June 22, 2023. We already know the main event. That would be Elon Musk versus Mark Zuckerberg in Las Vegas, or maybe the Colosseum in Rome. The rival tech billionaires are inching toward a cage match, brokered by Dana White, president of the UFC.

So, what’s with all these conspicuous displays of machismo? To start, they’re mostly just that — displays. One factor in the cage match moment is the increasing influence of MMA culture. Joe Rogan, a prominent fan of fights who holds a black belt in Brazilian jujitsu, reaches millions of people with his podcast, “The Joe Rogan Experience,” on which Musk, Kennedy and Zuckerberg have all appeared as guests. Mullin, the senator, had a short career as an MMA fighter.

“There’s something about committing to a totally outsized parody that just works for the human brain,” she said. The modern history of male politicians strutting and brawling dates back at least to Teddy Roosevelt in the early 1900s. Vladimir Putin, the Russian president and himself a judo black belt, was photographed shirtless on horseback in 2009. And Paul Ryan, the former speaker of the House and onetime vice-presidential candidate, posed with 40-pound dumbbells for Time magazine before the 2012 presidential election.

“It’s more akin to Putin sitting on top of a horse than something that will appeal to Democratic voters,” Meltz said.

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