Lititz in Pennsylvania may be the only small town where you might see Justin Bieber or Ariana Grande popping out to buy a toothbrush—and bumping into an Amish craftsman on the way
Lititz on a perfect spring day is to see small-town America at its picture-postcard best. Pensioners stroll along the main street, looking in the windows of gift shops, stopping at the tea shops. With around 10,000 residents, the town in Pennsylvania’s Amish country is so pristine that if you saw it in a film you might assume it was a set. You almost certainly wouldn’t guess it was the rock’n’roll capital of the world.
Rock Lititz takes artists from the first glimmerings of an idea to the final production rehearsal. There is nothing quite like it anywhere else in the world. And it happened by accident.systems for local shows. In 1966 Frankie Valli and the Four Seasons played Franklin & Marshall College in nearby Lancaster, and the Clairs lent a hand.
“We’re making these moments that people will remember for ever,” Mr Davis says. He notes that promotion of these events happens largely through pictures on social media, so a dazzling production is “almost a marketing expense”, which allows for higher ticket prices. Tait Towers’ shows are designed to look as spectacular to the Instagrammer in the back row as to the punters at the front. Simple human vanity takes care of the rest. “I’ve spent $1,000 to come to a sold-out event.
The Pennsylvania countryside has another unanticipated advantage: because it is more conducive to getting things done than distracting big cities, bands themselves have descended on it, too. Whenvisited, a stadium act was in secret session in a giant rehearsal studio . Musicians and crews stay at the on-site hotel. Lititz may be the only small town where you might see Justin Bieber or Ariana Grande popping out to buy a toothbrush—and bumping into an Amish craftsman on the way.
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