Along with her husband, musician Robbie Williams, Ayda Field Williams has grown her own community of like-minded working moms and dads who approach the chaos of life with a sense of humor.
100 percent my first venture into clothing,” Williams said in a telephone interview from her Los Angeles home. “I have had the thought for quite some
time, and I’ve always been passionate about fitness and wellness, and the only things I wear is my athleisure,” said the mother of four.said she had thought for awhile to do an activewear line, but she had a lot of self-doubt and felt it was a saturated market and she wasn’t a wealthy investor. But during COVID-19, when everyone was free-falling, she thought, “I can f–king do this.
She designed the performance pieces for high-intensity workouts, boot camp and spin classes. The washing instructions say, “Be kind to animals and enjoy the f–king dessert.” “I want the women to know we’re in a dialogue together in this,” Williams said. “There is no such thing as perfectionism. We all have our stumbles. I want women to feel embraced in this space.”team of people at her home office, including a designer. “I don’t have to do this. I do this because I choose to. I want the journey to be just as enjoyable as the result,” she said.
a regular panelist on the British television show “Loose Women,” a judge on the British “The X Factor,” alongside her husband, and for her roles in “Fresh Meat” and “Days of Our Lives.”
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