The last time Wendy's attempted to launch breakfast, McDonald's strangled the launch before it went national.
Wendy's is rolling out breakfast in 2020, reigniting a brutal war between fast-food rivals. Wendy's will need to capture at least $1 billion in breakfast sales from fast-food competitors to break even, according to BTIG. The last time Wendy's attempted to launch breakfast, McDonald's countered with aggressive advertising and deals in test markets, strangling the launch before it went national. Analysts are split on Wendy's chances of beating breakfast rivals in 2020.
Wendy's is rolling out breakfast in 2020, reigniting a brutal war between fast-food rivals. Wendy's will need to capture at least $1 billion in breakfast sales from fast-food competitors to break even, according to BTIG. The last time Wendy's attempted to launch breakfast, McDonald's countered with aggressive advertising and deals in test markets, strangling the launch before it went national. Analysts are split on Wendy's chances of beating breakfast rivals in 2020.
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