As the iconic American fashion house celebrates its 40th anniversary, its creative director reflects on the essence of the brand and where his designs fit into its legacy.
"The other things, the more surface brand codes — whether it's a polka dots or red or a white cotton shirt — are really important, but without that heart and that essence, I think it's easy to lose track of the soul of a house as you're trying to bring it into the future," he says.
It could be yet another pressure point for the creative director, but coming off of 18 months without fashion shows, it's instead a chance to celebrate everything he loves about Herrera: the close-knit team, the hard-working atelier situated on the 16th floor who turn Gordon's dreams into a dreamy reality,Photo: Jamie McCarthy/Getty Images
"It's 2021, there are eight billion people in the world — the idea of a designer saying, 'This season, every woman has to wear these three colors and a skirt length that's this length and this silhouette,' it's so old fashioned," he says. "I think it's about dressing for you and dressing to amplify your personality.
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